In line with its enriching life mantra and plan to extend its unique banking services abroad, Sterling Bank Plc at the weekend, announced the launch of the Sterling Diaspora Services for Nigerians based outside the shores of the country.
Shina Atilola, the Bank’s Group head, Strategy & Communications, in a statement, said all Nigerians living abroad with local and direct ties in Nigeria would be encouraged to embrace the services. “We will also ensure that businesses owned by Nigerians and Associations abroad make use of the services,” Atilola added, in the release.
He disclosed that the Bank was in discussions with various Nigerian communities abroad for business collaboration in the area of customer acquisition, management and retention.
The Bank’s strategist explained further: “It will be recalled that the World Bank recently put the estimate of Nigerians in the Diaspora at 20 million who remitted an estimated $21 Billion in 2015. This provides a platform for proactive financial institutions like Sterling Bank to tap into the business opportunity available outside the shores of the country. This will give millions of Nigerians abroad access to the services through online and electronic channels.”
Sterling Bank has continued to demonstrate its unwavering commitment and passion for Retail Banking over the years through its continued investments in the areas of capacity building, product development for superior customer experience and provision of technology infrastructure to harness the vast potential in that segment.
Specifically, the Bank has built its retail banking strategies around people, processes, products and technology with strong emphasis on differentiation. This is to enable it navigate the current changing tides of Retail Banking and in the process turn its customers to advocates.
Source : BusinessDay