Starwood’s 10th Brand Kicks Off Global Expansion In London

Starwood Hotels and Resorts Worldwide has introduced the debut of Tribute Portfolio in Europe with the addition of the Great Northern Hotel, a Tribute Portfolio Hotel.

Launched in April as Starwood’s 10th brand, Tribute Portfolio is a collection of outstanding independent hotels and resorts, promising owners, Starwood Preferred Guest (SPG) members and guests alike the ability to “Stay Independent.”

The signing of the Great Northern Hotel a historic King’s Cross London landmark is a significant step in the global roll-out of Tribute Portfolio and reflects the growing global trend for independent, yet dependable high-end travel experiences.

According to the Global Brand Leader for Tribute Portfolio and Sheraton Hotels and Resorts, Dave Marr, “We are delighted to welcome the Great Northern Hotel as the first Tribute Portfolio property in Europe.”

“The hotel has been designed with such meticulous attention to detail and we are excited to partner alongside Mr. Jeremy Robson as he continues to bring his independent vision to life.”  

He said Tribute Portfolio lands in London, situated within the new Western Concourse of King’s Cross and just 25 meters from the Euro star terminus at St. Pancras International, noting that the Great Northern is one of the finest upscale boutique hotels in greater London.

“Opened in 1854, the hotel has been exquisitely refurbished and re-designed by Victorian master builder Lewis Cubitt to evoke the glamour and grace of the building’s extraordinary past.

“The Cubitt rooms feature high ceilings and large twin sash windows, filling the rooms with an abundance of natural light, while the fun and charming Couchette rooms serve as innovative interpretations of a traditional railway carriage car sleeper.

The Wainscot rooms, located on the top floor of the hotel, have high mansard style ceilings and are lined with Black American Walnut Wainscot paneling, which, along with deep aubergine paint, create a seductive ambiance.

“Guests of the Great Northern can enjoy a variety of dining options that bring to life the ambiance and flavors of English cuisine. 

“Plum plus spilt milk, located one flight up the hotel’s original grand staircase, offers simple British dishes using seasonal and carefully-sourced ingredients.

The restaurant, whose name originates from the lively colours of the dining cars pulled by the Flying Scotsman, features 120 hand blown glass pendants and banquette-based furniture, handmade by Boffi of Milan. 

“Designed with the aim of being one of Europe’s most glamorous railway bars, the GNH Bar opens directly into King’s Cross station and features etched mirror ceilings, organically-shaped pewter and marble bar and two grand crystal chandeliers,” the company said.

According to the owner of the Great Northern Hotel, a Tribute Portfolio Hotel, Jeremy Robson, “Since our launch in 2013, the Great Northern Hotel has become one of London’s finest boutique hotels. The restoration of the property was a dream of mine for many years, and together with my excellent team. I am incredibly proud to have created something of real value: a London landmark serving both visitors and Londoners alike. Today, our award-winning hotel joins Tribute Portfolio and the prestigious Starwood collection. We are looking forward to building on our success with this powerful brand whilst maintaining everything that makes the Great Northern Hotel a unique and much-loved property.”

Source : Independent

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