Star lager, a brand under the stable of Nigerian Breweries recently made history as it unveiled a new brand extension, Star Triple X. According to the management of the brewing company, the new product comes as a result of a painstaking research embarked upon by Star lager beer which had the brand asking consumers what more it could do for them.
Star Triple X is a beer that is extra smooth, extra strong and produced with extra African herbs. It contains 14 extra African herbs including bitter kola, kola nut and ginger. The innovative brew was formally unveiled to the public at the Polo Park Mall, Enugu recently with the launch wholly dedicated to consumers as the brand constructed an Experience Centre to enable the scores of visitors connect with the new brew.
The highlight of the experience centre tour was when consumers finally got to taste Star Triple X.
Obinna Chukwuemeka, a Civil Servant who was at the centre, described his experience as amazing.
He said: “I was in the office when I heard on radio that one of Nigeria’s biggest brands would unveil something extraordinary this evening at this venue. It was only when I got here that I realised that the event was about a new product, Star Triple X. I just came out of the Experience Centre and indeed, it was astonishing. More importantly, I tasted the beer and it was superb. I have switched to this new brand henceforth.”
Uche Anyaebe, an aspiring Nollywood actor described his time at the Experience Centre as unforgettable. He said: “I have been to some product launches, but the Star Triple X unveils was a brand new experience for me. We were taken through the journey of the production of Star Triple X and I felt as if I was in a brewery. I learnt a lot about Star Triple X today, and I have also tasted it. As they said, this beer is extra smooth, extra strong with extra African herbs.”
On why Star launched the Triple X extension, Mr. Chidike Oluaoha, Senior Brand Manager, Star Nigerian Breweries Plc., emphasised that it was a response to consumers’ demand for
Source : Independent