In a bid to foster seamless interface with its customers in an effective manner, Stanbic IBTC Pension Managers Limited has launched a customer email data collection exercise in which customers are required to provide their email addresses for easier dissemination of information.
The Pension Fund Administrator (PFA), which has over one million Retirement Savings Accounts (RSA) holders under its administration, is currently running a complementary campaign showcasing multiple service channels through which both existing and potential customers can reach it.
Chief Executive of Stanbic IBTC Pensions, Dr. DemolaSogunle, said that the prioritisation of emails for communication with customers had become imperative as delivering hard copies of RSA statements and other correspondence are increasingly challenging due to several factors. Among these, he stated, include change of postal address, telephone number, marital status and name or relocation to far-flung areas where communication by other channels is difficult.
“Over the last couple of years, we have identified email as a channel by which we can get information across to our clients in an efficient and safe manner. Obtaining up-to-date information on clients, via email, is also much faster. Our target is to have the email mandates and valid email addresses of almost all our clients on our database before the end of 2014,” Sogunle said.
The campaign, he said, would run on major media platforms in order to ensure the message reaches the entire spectrum of the PFA’s clientele. He said that the accompanying customer bio-data update will be periodic and intended as best practice.
Source : Independent