In order to make it products and services available to people all over Nigeria, LASACO Assurance plc has now made its products available online real-time. Additionally, the company’s customers can now obtain and pay premiums for their products online.
Speaking on the company’s strategic initiative to support its marketing efforts with Information Computer Technology (ICT), the Head of ICT, Deji Ogundele explained that the insurance firm is committed to ensuring its existing and potential customers enjoy seamless service satisfaction using the instrumentality of ICT.
“The ICT operations is on 24/7 basis to ensure seamless flow of the processes so that our customers can enjoy great customer experience. Our Products are sold through e-payment systems; embarking on awareness campaign; and development of its knowledge in various electronic and print media. The world is actually going digital and more transactions are done online real-time.
“We have put in place a number of platforms to effectively reach out to our numerous and potential clients by embarking on digital marketing and also making it more accessible through the various social media market platforms. Once the desired product is purchased, several alternative channels are available to make payments easier.”
According to him, payments can be made through bank branches nationwide, Quickteller, POS, and the company’s e-commerce portal in a seamless manner.
Ogundele explained further that whether the company’s operatives are in the office or out in the field, Enterprise Resource Planning (ERP) empowers the company to be more productive by providing a highly functional system that meets international standards, automating document storage and retrieval, enhances communication links with customers, provides online/ real-time access, ensures effective security and auditing both internally and externally and very scalable.
“With the strong e-commerce capability of ERP, staffs and clients can connect easily to the application to transact businesses Online/real-time and hence promote the concept of ‘LASACO without walls”.
Source : Independent