How Heritage Bank exposes children to banking skills

As children worldwide mark their day today, some banks have designed programmes to expose them to banking skills.

Heritage Bank is one of the banks that has offered school children across Nigeria an innovative way to celebrate this year’s Children’s Day through ‘My Day as a Banker’ experience.

Designed to spice up the May 27, Children’s Day celebration with innovative and fun filled way to experience the world of bankers, ‘My Day as a Banker’ is a bank-wide activity on Monday, May 25, where selected secondary school pupils will have the opportunity of handling various banking roles – such as tellers, customer service associates, etc.

Ifie Sekibo, managing director/chief executive, Heritage Bank, said ‘My Day as a Banker’ is a demonstration of the bank’s commitment to innovation. “Children are very special to us at Heritage Bank, hence we decided to celebrate them in a unique way that offers opportunity to have fun and learn about banking. ‘My Day as a Banker’ is also Heritage Bank’s unique way of promoting financial literacy among children, which is the core essence of the HB Bud Savings Account, specially designed to promote savings habit among children and youths,” according to Sekibo.

In addition to the ‘My Day as a Banker,’ the bank lined up series of fun filled events to mark the Children’s Day celebration. The events will be anchored by the bank’s Financial Literacy Brand Ambassador, Zuriel Oduwole, the youngest child to have interviewed nine incumbent presidents.

The events included Treasure Hunt at school on Wednesday, May 20, and at the bank on Friday, May 22, during which pupils were expected to locate their fairy god parents from clues designed for them and get a ticket to the Children’s Day carnival. The god parents were selected group heads of the bank, who would package and offer very substantial gifts to the pupils.

Furthermore, the bank will hold a Children’s Day Carnival on Wednesday, May 27, at Dreamworld Africana Amusement Park by Chevron Toll Plaza Lekki Expressway – in partnership with Inspiration FM. Customers who have the Heritage Bank children account – “Bud Account” stand a chance to win tickets to the carnival. Tickets can also be purchased at any Heritage Bank experience centre. The carnival offers exiting fun filled experience including bouncing castle, fun rides, loads of food and drinks and plenty more.

In line with its mission to create, preserve and transfer wealth across generations, the bank developed the HB Bud Savings Account to help its customers create wealth for their children, and provide them a future of financial independence. The Bud Savings Account comes in three variants BUD Mini (0 – 12 years, BUD Teen (13 – 17 years), BUD Maxx (18 – 25 years) and it aims to help these class of customers save towards targeted financial goals, and it also helps to enhance the quality of education of children/wards.

Among other things, the HB Bud Savings Account gives 2 percent above normal savings interest. It also offers school fees loans to parents to ensure they give their children sound education. Other benefits include: Savings milestone rewards; access to loyalty reward schemes and games arcade/mall for entire family; special birthday treatment; access to Heritage School fees loan by the parent/ guardian/sponsor who is a salary earner in a structured organisation to pay their children/ward’s school fees, and free financial educational literature.


Source : BusinessDay

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