Goldberg leverages Osun Osogbo Festival

The partnership between Goldberg lager, a brand from the stable of Nigerian Breweries Plc., and the Osun Osogbo Festival appears to be yielding fruits for the brand as the chief custodian of tradition, the paramount ruler of Osogbo, Oba Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogboland, gave his commendation for Goldberg over its contribution to the success of the just concluded Osun Osogbo Festival.

Speaking at the official commissioning of the 21-day Goldberg beer village, which was built by the brand as part of its support towards the success of the festival, The Ataoja of Osogbo who was represented by the Iketa Balogun of Osogboland,  Chief Emmanuel Ojo,  appreciated Nigeria Breweries for its continued support and prayed that Goldberg brand would continue to soar in sales.

Regional Business Manager, Nigerian Breweries Plc., Mr. Joseph Bodunrin, who also spoke at the commissioning declared the tremendous performance of  the beer brand in the market, noting that  its affiliation with the festival, has been of immense benefits.

The Regional Business Manager said: “Goldberg’s market share has continued to increase in Osogbo and its environs and we attribute this to the brand’s sponsorship of this great festival.”

According to him, Goldberg became one of the brands of Nigerian Breweries Plc which saw the osun Osogbo Festival as a platform to launch its relevance and boost its market share.

Visitors to the Goldberg beer village were treated to the best of indigenous music as fuji acts like St. Janet, a popular fuji musician and Antenna, the inaugural winner of the ‘Fuji To Bad’ Goldberg activation entertained them.

Some lucky consumers of the beer brand also carted home exciting gifts courtesy of raffle draws conducted by Goldberg to reward them for patronage. Some of the gift items which were won via a raffle draw were TV sets, home theatres, generators, bags of rice, among others.

The state Governor, Ogbeni Rauf Aregbesola, who was unavoidably absent, in a goodwill message described the festival as the mother of all festivals, which draws crowds from all over the world, thereby placing the state on the global tourism and cultural map.

Source : Independent

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