First Registrars rebrands, expands operations

First Registrars Nigeria Limited on Tuesday said it had changed its name to First Registrars and Investor Services as it repositions to create greater value for shareholders.

At a programme in Lagos to mark the development, the Managing Director/Chief Executive Officer of the company, Mr. Bayo Olugbemi, assured the shareholders that the company remained committed to ensuring sustained growth and returns for them.

He said, “Though we have rebranded, our timeless values remain unshaken and to these tenets, we hold true and remain committed to even as we are delivering on our brand promises.

“Our new slogan is tagged ‘…connecting you to your wealth,’ by this we want to position ourselves to help our stakeholders achieve their lifelong investment and financial goals.”

Olugbemi stressed, however, that the rebranding of the company was beyond a new brand identity, logo and refreshed website.

He said, “These changes signal so much more than the physical representation alone. First Registrars is positioning itself for the future – and this future includes you and every of our stakeholders.

“Our new identity is our commitment to provide an advanced share data management services in Nigeria and the entire continent of Africa as a whole through service excellence, innovation and professionalism.”

He added that the company had also broadened its services to include other investor related services such as e-voting services, address verification and know your customer service among others.

Explaining further, Olugbemi said, “Our new identity embodies a renewed commitment to deliver value to all our stakeholders in the immediate, short and long term. This is defined by the golden accent in our new logo.

“The new brand identity embodies a new logo, a refreshed website as well as so many collaterals to showcase the new brand. Our new symbol communicates that we are a company on a brighter trajectory and a blazing future, deploying cutting edge technology to meet the needs of our stakeholders.”

First Registrars was incorporated in May, 1999 as a wholly-owned subsidiary of First Bank Nigeria Plc until December 2012 when First Bank divested from First Registrars in compliance with some regulatory requirements.

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Source : Punch

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