Experiential Marketers Decry Dwindling Fortune

 The newly elected executive council of Experiential Marketers Association of Nigeria (EXMAN), led by the president, Dr. Rotimi Olaniyan, has resolved to confront the several challenges facing their operations, which include dwindling revenue, reduced margin, and slow growth amongst others.

The new leadership made this known after its 2nd annual general meeting in Abeokuta recently where the Kayode Olagesin’s led exco was replaced.  Other members of the executive who were also elected alongside the President include Vice President-Wole Olagundoye, General Secretary- Kehinde Salami, Financial Secretary-Kayode Idowu and Publicity Secretary- Abiodun Oshinibosi.

Analysing the issues that will take centre stage as the administration begins another journey, Olaniyan said, “Everybody in the experiential marketing industry is complaining, we have reduced margin, we have payment compensation terms that we don’t feel is adequate to cover our operational cost not to talk about the little profit at the end of the day, which we can use to reinvest, so there is a need for us to do some work in that area,” he said

He however promised that in the coming month, the new exco would be coming out with a working document that would show a clear calendar of activity and clear measurable output that would be used to measure their performance in office.

Assessing his tenure, the EXMAN’s immediate past president, Olagesin said his two years as foundational president has been fantastic. According to him “it is never easy to take up the responsibility of leading a new association and starting from scratch. It has been very interesting, challenging as well as enjoyable because laying the foundation and structure that would guide us going forward was never going to be an easy task.”

He highlighted some of the achievements to include breaking the jinx to get started, formation of code of conduct, training programmes and the association relationship with Advertising Practitioners Council of Nigeria.

“Our relationship with other sectoral bodies and APCON have improved, which was an issue from the initial stage. We had divergence views as in the appropriateness of doing that but there is a consensus position by all members again that is a major achievement for us.

“As I speak we are formalizing our relationship with APCON and with that it also means we have the force of law to back up some of the things we want to do to reinforce our association. So as a foundational president I am quite happy as what we have achieved and the crowning glory is that we had very successful elections,” he said.

Source : Independent

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