35% of all TV, video viewing now watched on-demand


Stories Olabisi Olaleye, bisiolaleye@gmail.com, 08094000013, 08111813040

Ericsson ConsumerLab TV and media report 2015 have revealed that  consumers embracing video on-demand services like never before; every third viewing hour now spent watching on-demand TV and video
Report reveals a 71 percent increase in watching video on smartphones since 2012; nearly two thirds of teenagers’ total TV and video viewing time spent on a mobile device
Viewing user-generated content also on the rise; almost one in 10 watch YouTube for more than three hours per day
Ericsson has introduced the latest edition of the annual Ericsson ConsumerLab TV and Media report, representative of the views and habits of 680 million consumers making it one of the largest studies of its kind.
A key finding is that Video-on-Demand (VOD) services are succeeding in meeting consumer needs, thus allowing consumers to change their viewing habits. Consumers now spend six hours per week watching streamed on-demand TV series, programs, and movies – this has more than doubled since 2011. With recorded and downloaded content added to the equation, today 35 percent of all TV and video viewing is watched on-demand.
Further findings highlight the considerable growth in consumers watching video on a mobile device: 61 percent watch on their smartphones today, an increase of 71 percent since 2012. When taking tablets, laptops, and smartphones into consideration, nearly two thirds of time spent by teenagers’ watching TV and video is on a mobile device.
At the same time, user-generated content (UGC) platforms account for a growing share of consumers’ TV and video viewing. Close to 1 in 10 consumers watch YouTube for more than three hours per day, and one in three now consider it very important to be able to watch UGC on their TV at home. In addition, the study finds that the increasing prominence of UGC-rich platforms, like YouTube, has resulted in a popularity boost for educational and instructional videos, with consumers watching an average 73 minutes of these videos per week.
Senior Advisor, Ericsson ConsumerLab,
Anders Erlandsson,  says: “The continued rise of streamed video on demand and UGC services reflects the importance of three specific factors to today’s viewers: great content, flexibility, and a high-quality overall experience. Innovative business models that support these three areas are now crucial to creating TV and video offerings that are both relevant and attractive.”
Other significant findings from the Ericsson ConsumerLab TV & Media Report 2015 include:binging is changing the game: Watching multiple TV episodes in a row has rapidly become a key part of the TV and video experience.

‘Yudala to step up mega deal’

Yudala, Nigeria’s first true composite retail chain is set to launch its maiden edition of its annual initiative  ‘Neighbour to Neighbour mega sales’ from September 21 to October 2, 2015.
The Neighbor to Neighbor Mega Sales is an annual event which encapsulates Yudala’s Back to School and Independence anniversary offer with huge incentives and extended credit terms for shoppers.
According to the details made available to the media, prospective shoppers can confirm orders with a 20 per cent deposit to enjoy a 30-day extended payment period which will be immune to price fluctuations and foreign exchange differentials.  In the same vein, members of co-operatives stand to enjoy a 90-day payment window subject to conditions.
According to Head, Media Communications, Mr. Gideon Ayogu, Yudala is offering SMEs a unique opportunity to equip their offices at reduced costs while politicians and other Nigerians can also use the Neighbour to Neighbour promotion as a platform to donate to educational institutions or extend gifts to friends and families.
“Yudala is extending huge discounts and mouth-watering deals to individuals, Co-operatives, Associations, Corporates and most especially educational institutions on necessities of life such as mobile phones, tablets, TV sets, gaming machines, computers, servers, printers, scanners and consumables, among others. Also included is the consumer lifestyle range with huge array of kitchen appliances, male grooming items, beauty care products for women, floor care products such as hand-held and motorized vacuum cleaners, Avent or baby care products, Quality Lighting as well as an assorted list of electric irons in our Garment Care section.
“Nigerians are very generous people and in celebration of our Independence Anniversary, Yudala will package a free gift for every order above N50, 000 with which you can show some love to a neighbour, whether at home or in your place of work or business. We have also made it very easy to confirm orders, either online at yudala.com or at any of our stores nationwide including the four outlets in Lagos and those in Ibadan, Asaba, Warri, Enugu, Abuja, Owerri, PH and Uyo.  We are also open to visiting organized groups to educate them on their needs while our Call centre will also be live 24 hours during this promo period.”
“Neighbour to Neighbour provides a unique opportunity for all classes of consumers to take advantage of Yudala’s unmatched deals and wide range of quality product offerings. In other words, there is something for everybody in this massive promotion.”

ICT weekly radio programme debuts

The ICT Weekly Arena, a 30 minute  magazine programme designed to create publicity, understanding and growth for the ICT sector has finally hit the air waves of Metro 97.7 FM and Radio One 103.5 FM on Tuesday 3.30 pm and Friday 1.05 pm respectively. The programme is a product of decades of active participation in research and communications by patriots keen on addressing the under achievement in the sector. The ICT Weekly Arena would sharpen the narrative in respect of revealing the enlightened enthusiasm of the indigenous enterprise often undermined by policy somersaults in government. The programme would attempt to define a standard approach to the challenges of globalization while highlighting the gains and losses of collaboration.
The programme is painstakingly pre-recorded and broken into segments that capture the publicity and development needs of the ICT sector. Opening with a quote from an ICT icon, each programme starts with a segment on global and local news, highlights ICT trends, provides insight into SME development, unveils the Product of the Week, thumbs up for outstanding innovations and condemns cybercrime in a comic segment. Produced with rich contents, by Moses Humphrey and Valerie Aligbe and the electrifying tone of production are designed to reflect the energy and potentials of the ICT sector while delighting sponsors.
Executive Producer of the programme is Echika Ezuka, prolific columnist, veteran broadcaster, member of the Nigeria Computer Society.

Source : SunOnline

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