With the holiday season around the corner, Stanbic IBTC Bank, a member of Stanbic IBTC Holdings Plc, has launched a two-month nationwide loyalty campaign in which both existing and prospective customers would be offered new opportunities and valuable gifts for their patronage.
At the commencement of the campaign in Lagos, the bank’s executive director, personal and business banking, Obinnia Abajue, said the initiative, the third in the series, themed ‘Never Stop Moving Forward’, is designed to encourage Nigerians freely express the traditional African hospitality in the festive season by showering gifts and love on one another.
The gifts, according to him, will not only be limited to conventional items but will include financial gifts.
“Besides showcasing the essentials of the festive season, the highpoint being the sharing of gifts, the promotion fits into Stanbic IBTC Bank’s purpose of making progress real to deepen financial inclusion in Nigeria by making financial services and products easily accessible to even a greater number of people, wherever they may be. In doing so, we help in moving the largely unbanked and under-banked segments and communities into the financial mainstream,” he stated.
The initiative, he added, also aims at encouraging payment card usage for transactions on the bank’s over 400 ATM points across the country, its numerous POS platforms and online channels and that it will also encourage low-income earning Nigerians and the younger generations to imbibe a culture of financial planning and savings, which will put them in good stead for future comfort.
Head of Marketing and Communications, Stanbic IBTC Holdings, Nkiru Olumide-Ojo, pointed out that the key element of the season is the outdooring of the Stanbic IBTC gift card which is a prepaid card that can be used on all payment terminals.
She stressed that the bank possesses proven expertise and experience spanning the financial services spectrum to help all societal classes and organisations to fulfil their aspirations and capabilities.
Source : Leadership