The Public Relations Consultants Association (PRCAN), the umbrella body of PR consultancy firms operating in Nigeria, has been admitted into membership of the International Communications Consultancy Organization (ICCO).
PRCAN’s admission was announced by the ICCO Chief Executive, Francis Ingham, at the organization’s bi-annual Board of Management meeting which held in Vienna, Austria recently.
Following PRCAN’s inclusion, the PRCAN President, Mr. John Ehiguese, was also appointed to the board of management of the organization, for a maximum tenure of four years.
With this appointment, he joins 30 other members in ICCO’s highest decision-making authority.
Ehiguese said: “I am very excited at this development, because it means that Nigerian PR has finally joined the global mainstream. ICCO is the largest global PR body, representing over 2,000 consultancy firms from 31 countries. It is heavily involved in training, events, industry updates, CMS and Global reports, areas in which I believe PRCAN members will benefit tremendously.
“With my admission to the Board of ICCO we also now have a voice on the world stage. I intend, not only to be a worthy ambassador of Nigerian PR practice, but to also encourage our members to participate fully in the activities of ICCO, so that we can bring ourselves up to speed with current global best practice, enabling us to attain higher professional standards and deliver more value to the clients we work for”.
ICCO is the voice of PR consultancies around the world. Its membership comprises national trade associations in 31 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 firms.
It provides a forum for senior management of the world’s best PR consultancies to meet and address issues of mutual interest and concern. Members work together to raise standards of quality, address ethical issues, harmonize professional consultancy practice and share knowledge.
Source : Independent