The Chief Executive Officer of a leading independent media specialist, mediaReach OMD, Mr. Tolu Ogunkoya, has said that the partnership between his company and Google Nigeria has been taken to a new level with the recent hosting of Google @ mediaReach OMD.
Ogunkoya said the recent event titled: Google@mediaReach OMD was unique as it happened in Nigeria for the first time. He explained that the event was developmental and experiential as it focused on demonstration of new products like Google Card Board (Augmented Reality), Google Now, andCromecast.
Speaking in an interview for selected journalists in Lagos recently, Ogunkoya said there was a partnership deal on building digital capabilities between Google and mediaReach OMD that is focused on taking their products to a greater level.
He said the event was targeted at leveraging ‘YouTube’ beyond advertising and creating content from the consumer context and brand connect in the area of Hygiene, Hub and Hero content which consumers would like to see coming from the brand.
Ogunkoya stated that the event is focused on connecting consumer in line with the role of digital media, noting that the link between Offline and Online are becoming blurred as a result of the challenges encountered between the consumers travel within physical and virtual world.
According to him, there is need to accommodate media strategy in a manner that will reflect all the nuances associated with these challenges.
His words: “mediaReach OMD has been one of the lead buyers of Google in Nigeria. It has been an ongoing joint effort of Google and mediaReach OMD to build Digital capabilities, both within the Agency and within the marketing team of our clients, titled as Digital Days, which has been happening for a while and Google @ mediaReach OMD is very different from digital days.”
According to him, the objective of this effort is to bring more collaboration between Google and mediaReach in which the clients will directly benefit, adding that it is about creating Best-in-Class examples in-market which the world will see coming out of Nigeria.
Source : Independent