As part of its continuous effort in supporting female entrepreneurs, Keystone Bank, through its Pink Network, organised a training programme aimed at growing the businesses of its array of female entrepreneurs.
The training, which held in Lagos, was termed “PinkPreneur,” and it’s the first edition of sessions that would be held regularly. Various facilitators taught on efficiently using social media to promote businesses, business education and importance of creating a sustainable business structure as well educating the participants on the benefits of the flagship Pink Account.
One of the facilitators, the founder, Masterpiece Resource Development Centre, Mrs. Module Oyekunle, who spoke on discovering and developing business and career ideas, gave participants business tips on how to properly set up a business in Nigeria and the basic structures one must put in place to be able to succeed as well as using the Pink Marketplace to sell and expand their customer base.
Speaking at the training, the divisional head, Product and Marketing Support, Keystone Bank, Temitayo Olutoye said the bank was committed to supporting female entrepreneurs, which was the strategic reason for creating the Pink Network and the training sessions.
On the benefits of the Pink Account, she said: “This account is about financial inclusion and making it possible for women to express themselves. It is also a simple account that speaks to the need of every woman. It is about speaking to the needs of women and bringing us together and letting us express ourselves.”
She urged the participants to take advantage of its Ecommerce platform as well as the other benefits offered by this account to ease and encourage female entrepreneurs.
She added that “We also have mentors on the platform and those interested in shopping can go to the market place. Also, those interested in life materials can go to the resource centre. It is a unique platform and it is part of what the brand stands for. For us, it’s about passion, convenience and reliability.”
She further revealed that the benefits of opening a Pink Account include access to 60 per cent of the N220 billion CBN MSMEDF, set aside for women entrepreneurs, discounts from partner stores/businesses on purchases or services, digital marketing (sales of goods and services) and networking on “The Pink Network” at www.thepinknetworkng.com; free SME tool kits from Enterprise Development Centre for capacity building, zero COT and an annual gift cards of N50,000.00 on meeting annual average balance.
Source : Leadership